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Frequently Asked Questions
about Promoting a Site in Search Engines

To do business successfully on the Internet it is best to concentrate your efforts on attracting target visitors to your site, i.e. those visitors whose problems the service or product you have placed on that site is designed to solve.

How to distinguish target visitors from random visitors?

A visitor is target if, as a result of visiting a site, he has carried out some target operation. For a site distributing software, the target operation would be downloading a software distribution kit. For an ordinary site it might be visiting the product's registration page or order page, etc. If a visitor is not interested in your product he will hardly go to the order form. This kind of visitor is considered random.

This FAQ is oriented on optimizing target traffic of software sites, where the main goal is to increase the quantity of downloads of software distribution kits. However, the technology also works perfectly well for optimizing visits to target pages of practically any type of site.

From here on, when we talk about "downloads", this means for ordinary sites any operation carried out by a visitor which shows that he is a target for that site, ready and able to buy.

Contents

1.	What is site optimization and why do software developers need it?
2.	What is the main goal of optimization?
3.	For which Search Engine should a site be optimized?
4.	What are spam methods of optimization and what do I risk if I use them?
5.	How to select search phrases for optimization?
6.	How to reach the top of search results on a selected phrase?
7.	There are so many Interesting and relevant phrases, how can I fit them all on one page?
8.	I have placed a phrase in the page header, and also several times inside the page. Why doesn't my page rise in the search results?
9.	How to meter and increase a site's PageRank?
10.	Why do my competitors' pages go to a higher position than mine in search results even though my PageRank is obviously higher?
11.	There are some very attractive and relevant phrases. But I can't seem to shoot to the top on these phrases in any way. What should I do?

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Frequently Asked Questions about Promoting a Site in Search Engines

Frequently Asked Questions
about Promoting a Site in Search Engines